Tulipán
The core challenge within redesigning a strongly established brand always relies on increasing its brand’s equities. Tulipan is a leading condom and intimate gel brand, with a consumer mainly defined by a young audience.
In order to establish a clear and precise identification of each product, we suggested the appropriation of a colorful, fun and intense palette, closely bounded to teenager´s universe.
Our new design achieved an increase of brand’s quality perception. The result is a colorful and attractive range of products that stand out in the point of sale, empower the brand, pushing it forward to gain notoriety.
