Callejón del Crimen
When creating the brand identity and label design for Callejón del Crimen (Crime Alley) range our challenge consisted on conveying the particular attributes of the brand.
For the Callejón del Crimen Evidencia (Evidence) line, a fingerprint in silver ink becomes a subtle reference of the brand´s mysterious story, based on real facts that took place near the vineyards.
For the ultra-premium Callejón del Crimen Misterio (Mistery) line a chiaroscuro communicates the ownable brand story.
