We were asked to create a unique and sophisticated image for this new entry in the Argentine cola soft drink market. The client asked us to differentiate the new beverage from the major players of the cola category.

Our restrained design solution uses just two colors in order to gain shelf impact. The Cunnington logo acts like a large billboard communicating a powerful image while the rest of the copy subtly contrasts the boldness of the logo.

We were also responsible for the structural design of new PET bottles in order to communicate the personality of the brand. The new structural packaging stands out in the crowded shelf of its category.

This design was awarded with many international recognitions, a prestigious Silver Pentaward, the packaging design´s Oscar, among others.