Lanjarón
Lanjaron wanted to develop a premium and highly differential PET bottle design for their mountain water.
The sleek, clear, grooveless shape of the bottle magnifies the Mulhacen mountain (Sierra Nevada, Spain) arising from its base, conveying the sense of purity and natural origin of the brand in a single powerful message.
As this new design was aimed at competing in the premium arena, a high level of sophistication was an absolute must.
Its development implied stretching the possibilities of current PET blow-molding technology. This innovative design won a prestigious Silver Pentaward.