Bodega Privada
Bodega Privada means Private Cellar in Spanish, thus we were inspired by the idea that these wines are part of a private collection. A kind of club that keeps its secrets locked away.
To enter the cellar the consumer should find the appropriate key. In each label all keys are oriented to the right or left, but there is only one that is in the opposite direction.
The textured paper contrasts with the relief and brightness of the lacquer, highlighting the artwork of the 12 keys that we specially designed for the collection. In each label they are combined in a different way. This supports the idea that each wine varietal is unique.
