Arlistán is the Argentine leading instant coffee brand. It was marketed in a standard glass jar and with labels that looked outdated and not very distinctive. Given the importance of the brand in the Argentine market a complete 3D brand and packaging makeover was inevitable.

The company Molinos Rio de la Plata commissioned  Tridimage to revitalize Arlistan’s structural packaging, logo, labels and doypacks.

Analyzing the opportunities in this competitive market, we decided to base Arlistan´s design strategy on one of the most characteristic elements in the ritual of coffee: the aroma.

The result? An eye-catching glass jar of great shelf-impact. The sensual curves of its waist not only provide a comfortable grip, warm as a cup of coffee, but also reinforce the idea of the aroma that rises to flood our senses.

These structural elements are emphasized by our redesign of the logo and brand identity, strengthening the core message of the new packaging through an integrated 3D design solution.