Mexico’s Tequilera de Arandas company chose Tridimage to completely revitalize Antigua Cruz tequila’s structural and graphic packaging for a global audience.

The previous squat, square bottle had been used by other tequila brands, which deprived Antigua Cruz of differentiation and unique positioning, and the label design was not competitive in the current international tequila market.

We created a glass bottle structural design with premium personality, standing out from the competition by using sophisticated and expressive resources of high visual impact.

By keeping the graphics to a minimum, we achieved a great integration of graphics and bottle. The bottle strikes a perfect balance of traditional moods and contemporary aspirations.

The screenprinted graphics introduced a new icon and a logo redesign that conveys the polarity between classicism and modernity. The angular shape and neo-Gothic font logo communicates an accessible premium personality while borrowing design sensibilities from the perfume and cosmetics categories.

The structural and graphic design of the new bespoke presentation case plays with the bright-vs.-matte opposition on the surface finish. The piramid-box-back paperboard case is assembled with a tabbed design that doesn’t require glue, overprinted on foil with spot UV varnish.