Baggio Juices

When RPB undertook the revitalization of their iconic juice brand, they asked Tridimage to be an integral branding partner in the process.

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The company RPB, the leading Argentine juice producer, faced a packaging image problem with its main brand Baggio.

They were convinced that they should implement changes in the image of their best-seller brand, but they knew that the critical path was complex. At stake was nothing more and nothing less than their leadership of a category with heavy weight competitors. There was no margin for error.

The line was definitely overdue for a face lift, especially considering the strong growth in the category over the last few years.

The core challenge within redesigning a strongly established brand always relies on increasing its brand’s equities.

The new graphics create a contemporary look, while still keeping some signature elements of the old package.

We wanted to create a simpler but more distinct and impactful identity with a clear brand architecture that has a consistent approach throughout the portfolio of SKUs to improve navigability.

Today the Baggio brand, and all of its subbrands, revalidated their leadership position in the market, sales grew and distribution chains capitalized positively these innovative changes.

In Baggio Pronto we used images of fruits partitioned to see their features at a glance. In Baggio Fresh we communicated freshness and in Baggio SoyYo, functionality and nature.

Client

Beverages

Countries

Argentina

Services

Graphic Design
Brand Identity
Naming